Marketing Manager
JOB
Summary:
Under the supervision of the CEO the role as Marketing Manager is to manage the promotion of WNJ Hospital's brand and services to the consumer and medical audiences.
The Marketing Manager is responsible for the day to day running of the Marketing Department and its functions.
EDUCATION, EXPERIENCE, TRAINING1.
Create and implement Marketing plan within budget, in conjunction with overall business strategy.
2.
Ensuring effective, branded marketing communications including the company website, social media, print communication, and advertising.
Ensuring effective communication internally also.
3.
Manage major projects such as PR events, launches, Marketing campaigns, hospital exhibits.
4.
Liaise with and manage all external agencies, such as PR, Creative, On-line, and Media.
Update Press Releases from outside agencies.
5.
Liaise with all department leaders in-house, in creating marketing pieces for different areas e.
g.
Booklet, Patients Booklet.
Re-write text for relevant audience.
Ensure effective communication with same.
6.
Demonstrate familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research.
7.
Maintain high level of knowledge of Hospital's clinical services.
8.
Work closely with hospital executives to ensure clear marketing messages to audience and marketing support and materials supplied to them.
9.
Manage creation and distribution of Internal Newsletter for internal communication within hospital.
10.
Maintain awareness of competitor activity and general healthcare updates.
Contribute to internal and external meetings from a marketing perspective.
11.
Direct and manage Social Media & Marketing Assistant and provide support and guidance.
Other duties as assigned.
Recommended Skills Advertising Clinical Works Communication Market Research Marketing Communications Marketing Management Estimated Salary: $20 to $28 per hour based on qualifications.
Summary:
Under the supervision of the CEO the role as Marketing Manager is to manage the promotion of WNJ Hospital's brand and services to the consumer and medical audiences.
The Marketing Manager is responsible for the day to day running of the Marketing Department and its functions.
EDUCATION, EXPERIENCE, TRAINING1.
Create and implement Marketing plan within budget, in conjunction with overall business strategy.
2.
Ensuring effective, branded marketing communications including the company website, social media, print communication, and advertising.
Ensuring effective communication internally also.
3.
Manage major projects such as PR events, launches, Marketing campaigns, hospital exhibits.
4.
Liaise with and manage all external agencies, such as PR, Creative, On-line, and Media.
Update Press Releases from outside agencies.
5.
Liaise with all department leaders in-house, in creating marketing pieces for different areas e.
g.
Booklet, Patients Booklet.
Re-write text for relevant audience.
Ensure effective communication with same.
6.
Demonstrate familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research.
7.
Maintain high level of knowledge of Hospital's clinical services.
8.
Work closely with hospital executives to ensure clear marketing messages to audience and marketing support and materials supplied to them.
9.
Manage creation and distribution of Internal Newsletter for internal communication within hospital.
10.
Maintain awareness of competitor activity and general healthcare updates.
Contribute to internal and external meetings from a marketing perspective.
11.
Direct and manage Social Media & Marketing Assistant and provide support and guidance.
Other duties as assigned.
Recommended Skills Advertising Clinical Works Communication Market Research Marketing Communications Marketing Management Estimated Salary: $20 to $28 per hour based on qualifications.
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